SiriusXM Music for Business welcomes Hip-Hop royalty LL Cool J to the channel lineup, launching “Rock the Bells Radio” on Wednesday March 28th. “Rock the Bells Radio” now lives on channel 43, and promises a healthy array of Classic Hip-Hop music and broadcast events. This channel and its special broadcast events are exclusively curated by LL Cool J himself. The prolific Hip-Hop musician and actor also promises to bring a great deal of celebrity hosts to the mic, including Snoop Dogg, Ice Cube, Eric B. & Rakim, Stetsasonic, Outkast, Public Enemy, Ultramagnetic MCs, Wu-Tang Clan, Run-DMC, Kool Moe Dee, A Tribe Called Quest, Grandmaster Flash and the Furious Five, Too Short, Canibus, Brand Nubian, De La Soul, Black Moon and Ice T. Businesses can expect exclusive interviews, live DJ Sets, and never before heard commentary by the real O.G.’s of classic Hip-Hop.

“Rock the Bells Radio” will kick off with a very special live broadcast event from Los Angeles, California today (Wednesday, March 28th). LL Cool J will be hosting an invitation-only party at the World of Wheels roller skating complex, accompanied by DJ Z-Trip on the decks, and launching the channel live on SiriusXM Channel 43 at 7:00pm PT / 10:00pm ET.

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