On-Hold Messaging is something the vast majority of us take for granted today. We simply assume that any business we call will have some form of On-Hold Music, Automated Menu, or On-Hold Advertising. Although, not every business is equipped with these tools and new business owners regularly have no idea how to have them implemented into their phone system. This article will explain the studies and statistics involved with why most successful businesses have both On-Hold Music and On-Hold Messaging for their phone networks.
How are my sales affected by On-Hold Music and On-Hold Messaging?
First and foremost, let’s talk numbers. On average, 7 of every 10 calling customers are put on hold. That means 70% of both your existing and prospective business clients are directly affected by On-Hold Music and On-Hold Messaging. When you multiply this statistic by the national caller on-hold time of 38 seconds, you have almost 5 minutes of sales opportunity available for every 10 calls. If you own a business, or have ever worked in customer service, you know the time to receive 10 calls can be as low as “simultaneously”. Some companies receive hundreds and thousands of calls a day, meaning the marketing opportunity during each caller’s 38 seconds becomes astronomically substantial.
Do Callers Really Prefer On-Hold Music and On-Hold Messaging?
In a survey conducted by Stan Rapp and Tom Collins of Maximarketing, 88% of business callers preferred On-Hold Messaging to other options, and up to 20% made a purchase based on an offer communicated by On-Hold Messaging services. These statistics are far too important to your company’s sales to ignore. More than 3/4 of your customers want to hear more than just music when put on-hold, and 1 of every 5 has a very high probability of making an extra purchase during that time. It’s also very important to remember, this is time that your customer service and/or sales staff is completing other important tasks. These sales are being made even more efficiently than when directly answered by an employee, because each employee can only speak to one client at a time. Your On-Hold Messaging can speak to every client that calls simultaneously.
How is my Marketing Budget affected by On-Hold Music and On-Hold Messaging?
A study performed by Inbound Telephone Call Center uncovered that a whopping 94% of all marketing budgets are spent on inducing a customer to call their business, but only 6% is spent on handling the received calls on average. After reading the statistics above, this should give you a wildly new perspective on how your caller marketing should be done. Generating calls is most definitely the first step to creating sales, but they become pointless if the customer never makes it to the point of sale.
Oren Harari of The Tom Peters Group conducted research that shows up to 15% of a company’s customer base is lost every year to improper on-hold times and negative caller experiences. There are far more statistics we could note on the subject of lost sales via lost calls, but we feel any more math will just keep your head spinning. There is a vast amount of opportunity within a business caller’s time on-hold with your company phone system, and a vast majority of it will go to waste without On-Hold Music and On-Hold Messaging services.
How can Sonu Media help your business capitalize on it’s On-Hold times more efficiently?
Sonu Media offers professional On-Hold Music and On-Hold Messaging systems that will increase sales for your business. Our technology is very smart and simple, and our scripts are created by writers with years of experience in the field of telemarketing sales. Using our Multi-Messager USB devices, you can playback up to 99 audio files with continuous, interval & triggered playback with a background music feed. This solves both your On-Hold Music and On-Hold Messaging gaps at the same time.
Contact Sonu Media to discuss implementing these services today, and start making more sales while your customers are On-Hold!
CALL NOW: (877) 307-6677